HEALTH THAT RUNS IN THE BACKGROUND
1:1 PERSONALIZED, SCIENCE-BACKED PROTOCOLS THAT HELP YOU REACH YOUR GOALS.
Health & Fitness That Actually Fits Your Life.
1:1 online health and fitness coaching built around your goals, your schedule, and your reality. Get a science-backed plan for nutrition, exercise, recovery, and sustainable habits—plus the accountability and support to actually follow through.
No generic workout plans. No quick fixes. No starting over every Monday. Just a personalized approach designed to help you build the skills, knowledge, and habits to become healthier for life.
what you get
WITH JROD PROTOCOLS
EXERCISE
MEAL PLANNING & MACRO TRACKING
NUTRITION
DIRECT MESSAGING SUPPORT WITH COACH JUSTIN
CLARITY
CUSTOMIZED WORKOUT PLANS WITH VIDEOS
SUPPORT
A CLEAR PATH TO ACHIEVING YOUR GOALS
real people.
real transformations.
Down 40lbs.
Down 25lbs.
Down 50lbs.
I believe the best coaching starts with understanding the person behind the goals. My focus is on your challenges, your lifestyle, and building a plan that works for your real life. With a degree in Kinesiology & Exercise Science from Westmont College, over a decade of strength training experience, and hands-on experience in injury prevention and recovery, I bring both science and real-world experience to 1:1 coaching.
I specialize in hypertrophy, fat-loss coaching, and sustainable health habits—but more than anything, I care about helping clients feel encouraged, capable, known, and seen. Based in Santa Barbara and coaching clients anywhere through online 1:1 coaching, my goal is to give you the knowledge, skills, and habits to build a healthier life that lasts. And when I’m not coaching, you’ll probably find me on a long walk, grabbing coffee with my wife, or enjoying everything Santa Barbara has to offer.
Meet your coach
justin rodriguez (jrod)
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